Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality  
Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder  
Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health
Heroes Campus Tour

Responsible Young Drivers – Belgium

The Heroes Campus Tour is an awareness campaign on drugs and road safety organized in universities in order to reach all students.


This campaign consists in an outdoor and indoor visual campaign. A strong visual message will make students aware of the effects that drugs can engender. The campaign will be composed by a poster (enclosed but translated in French) with the message: “Your driving license, Your brain cells, Your life. All you can loose with a simple joint”. A fake joint (like on the poster) will be distributed to the students to create a “buzz”. Inside this joint, the students will discover a message of prevention about drugs.     
This visual campaign will be accompanied by an awareness stand with volunteers (previously trained) giving leaflets and answering to questions on drugs or road safety. The students will also have the opportunity to test the AlcoVision goggles showing them the effect of drugs on the vision.
This campaign can be moved from one university to another in order to create a rotation and allow the message to be conveyed further.

 

For the campaign you need: Stand with information, 2 AlcoVision goggles, 5 traffic cones, 1000 prevention leaflets, 500 posters, 200 fake joints.

 

 
Respect

University of Nicosia - Cyprus

Objectives:

•    The Respect campaign aims to raise awareness that respectful driving behaviour and respecting our alcohol intake confers several advantages:
o    Drivers become less stressful as polite and respectful driving behaviour leads to a reduction in stress. Similarly, reducing one’s intakes of alcohol also reduces stress on our internal organs
o    Respectful driving behaviour leads to a reduction in road rage as aggression on the road decreases. Regulating the amount of alcohol one drinks can also reduce aggressive and anti-social behaviour
•    Ultimately, the main objective is to communicate that respectful behaviour saves lives and promotes health.


The Respect campaign aims to raise awareness that respectful behaviour can save lives. This is achieved across two domains:
- Respect towards other drivers through more polite and less aggressive driving behaviour
- Respect towards our bodies by limiting the intake of alcohol
The Respect campaign will take place in Nicosia backed by the Cyprus Government and promoted across the capital through television and newspaper announcements. Volunteers will be placed at busy crossroads around the capital and their task is to distribute a folder containing the following:
- Details outlining the Respect Campaign and why it is important
- Health and environmental benefits associated with respectful behaviour
- Questionnaire to be completed by the driver that measures:
•    Current level of polite and respectful driving behaviour
•    Current alcohol consumption

 

For the campaign you need: t-shirts; posters; folder containing: details outlining the Respect Campaign & leaflet containing information on the benefits of respectful driving behaviour; leaflet containing information on the benefits of decreasing alcohol consumption; questionnaire to determine level of respectful behaviour in respondent and to highlight areas where improvements can be made.

 

Come and take it

Avenir Santé - France

The objective of the project is to reduce, among youngsters in recreational settings, drug consumptions which can also have bad consequences on driving capacities.

Safe Valentine

SPI Forschung gGmbH – Germany

Objectives:

- Informing about the incompability of alcohol and drugs while driving a vehicle
- General information about HIV/AIDS
- Informing about the dangers of unsafe sex
- Make free condoms available for everyone, who is interested in this action

Drive responsibly

Open Youth - Bulgaria

Objectives:

-    to reduce the road accidents, caused by young people;
-    to improve the driving habits of the young drivers;
-    to reach directly a large number of young people through positive peer-to-peer communication and attractive tools.

 
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