Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality  
Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder  
Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health
Heroes Campus Tour

Responsible Young Drivers – Belgium

The Heroes Campus Tour is an awareness campaign on drugs and road safety organized in universities in order to reach all students.


This campaign consists in an outdoor and indoor visual campaign. A strong visual message will make students aware of the effects that drugs can engender. The campaign will be composed by a poster (enclosed but translated in French) with the message: “Your driving license, Your brain cells, Your life. All you can loose with a simple joint”. A fake joint (like on the poster) will be distributed to the students to create a “buzz”. Inside this joint, the students will discover a message of prevention about drugs.     
This visual campaign will be accompanied by an awareness stand with volunteers (previously trained) giving leaflets and answering to questions on drugs or road safety. The students will also have the opportunity to test the AlcoVision goggles showing them the effect of drugs on the vision.
This campaign can be moved from one university to another in order to create a rotation and allow the message to be conveyed further.

 

For the campaign you need: Stand with information, 2 AlcoVision goggles, 5 traffic cones, 1000 prevention leaflets, 500 posters, 200 fake joints.

 

 
Just say it!

Responsible Young Drivers - The Netherlands

Making young people aware of the importance of talking/discussing with your partner/friends in risky situations, such as driving back home as passenger with an impaired driver, or having sex without condom and not daring to frankly talk about it with the concerned person, because afraid of consequences. The aim is not to change behavior, but to change attitudes regarding the intimacy between friends and partners.

Partypeers

VAD – Belgium

Partypeers objectives are:

- Informing and sensitizing about the effects and risks of alcohol and illegal drugs use in recreational settings.
- Informing and sensitizing about the effects and risks of alcohol, illegal drugs use and tiredness on driving skills.
- Informing about the legal aspects of driving under influence of alcohol and illegal drugs.
- Drivers take a break (pit stop) on their way home.

Respect

University of Nicosia - Cyprus

Objectives:

•    The Respect campaign aims to raise awareness that respectful driving behaviour and respecting our alcohol intake confers several advantages:
o    Drivers become less stressful as polite and respectful driving behaviour leads to a reduction in stress. Similarly, reducing one’s intakes of alcohol also reduces stress on our internal organs
o    Respectful driving behaviour leads to a reduction in road rage as aggression on the road decreases. Regulating the amount of alcohol one drinks can also reduce aggressive and anti-social behaviour
•    Ultimately, the main objective is to communicate that respectful behaviour saves lives and promotes health.


The Respect campaign aims to raise awareness that respectful behaviour can save lives. This is achieved across two domains:
- Respect towards other drivers through more polite and less aggressive driving behaviour
- Respect towards our bodies by limiting the intake of alcohol
The Respect campaign will take place in Nicosia backed by the Cyprus Government and promoted across the capital through television and newspaper announcements. Volunteers will be placed at busy crossroads around the capital and their task is to distribute a folder containing the following:
- Details outlining the Respect Campaign and why it is important
- Health and environmental benefits associated with respectful behaviour
- Questionnaire to be completed by the driver that measures:
•    Current level of polite and respectful driving behaviour
•    Current alcohol consumption

 

For the campaign you need: t-shirts; posters; folder containing: details outlining the Respect Campaign & leaflet containing information on the benefits of respectful driving behaviour; leaflet containing information on the benefits of decreasing alcohol consumption; questionnaire to determine level of respectful behaviour in respondent and to highlight areas where improvements can be made.

 

Alive

Responsible Young Drivers - Luxembourg

Objectives:

- Develop the sense of responsibility regarding risky behaviors 
- Increase the awareness regarding the use of  prevention tools
- Encourage indirect actors to sensitize their friends, lovers… to take up a responsible attitude on the road as in their relationship.

 
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