The campaign

Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality

Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder

Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health

Help me!

This world needs you,
as I need your hand…
This world loves you,
as I love your soul.
Help me, when I’m alone,
when something worries me,
and I will give you something else,
I will teach you what I know!
Help me when I need you in trouble!
Help me, when it is scary,
and I will free you from another danger!
Here is my hand, let it protect you, so you will not worry.
I give it to you, my powers, my heart…
Lets help each other with whatever is possible…
Lets live holding our hands!

Savina Atansova

Fatal reflections

Fatal Reflections® is a computer-simulated situation of accident, resulting from alcohol abuse.
Young people tend to believe that tragedies due to alcohol and other drug impairment only happen to other people. Fatal Reflections® generates a personalized multimedia presentation in news story format featuring your students. Take digital pictures of participants and assign them roles in a motor vehicle crash or party scene. Fatal Reflections® creates a fast-paced, custom news story that describes an incident involving alcohol and places your students in the middle of the situation. Engage your audience in a meaningful discussion about the very real consequences of alcohol misuse and abuse. Influencing your audience to consider alternative choices to alcohol misuse and abuse begins with engaging them in meaningful discussion about personal responsibility and the consequences of choice.

The campaign

The campaign "Choose your way" was implemented by "Open Youth" in the period from 7 September to 6 October 2011 and in ten large cities: Sofia (09 September), Pernik (12 September), Vidin (15 September), Montana (18 September), Vratsa (21 September), Blagoevgrad (24 September), Kyustendil (27 September), Pazardjik (30 September), Kardjali (03 October) and Haskovo (06 October). During the campaign 110 volunteers were trained to carry it out for their local community. They helped our message to reach 1964 people through the alcogoggles and 696 through the driving simulator.

RESULTS

Results	Alcogoggles	Simulator	Questionnaire
Total	1 964	696	915
Sofia	91	42	41
Pernik	181	72	106
Vidin	157	99	89
Montana	165	80	88
Vratsa	263	85	57
Blagoevgrad	256	68	180
Kyustendil	102	58	64
Pazardjik	110	58	61
Kardjali	192	56	89
Haskovo	447	78	140

Question 1:

What would have the greatest effect in the short term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

1	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	32%	15%	14%	16%	17%	4%	2%	294	138	129	143	152	38	21
Sofia	27%	27%	7%	27%	10%	2%	0%	11	11	3	11	4	1	0
Pernik	32%	14%	19%	14%	14%	5%	2%	34	15	20	15	15	5	2
Vidin	19%	11%	8%	26%	29%	6%	1%	17	10	7	23	26	5	1
Montana	39%	19%	9%	8%	23%	1%	1%	34	17	8	7	20	1	1
Vratsa	47%	4%	7%	25%	11%	5%	2%	27	2	4	14	6	3	1
Blagoevgrad	49%	12%	13%	11%	13%	3%	1%	88	21	23	19	23	5	1
Kyustendil	25%	6%	14%	19%	22%	11%	3%	16	4	9	12	14	7	2
Pazardjik	23%	16%	33%	13%	7%	7%	2%	14	10	20	8	4	4	1
Kardjali	40%	10%	7%	22%	16%	2%	2%	36	9	6	20	14	2	2
Haskovo	12%	28%	21%	10%	19%	4%	7%	17	39	29	14	26	5	10

Question 2:

What would have the greatest effect in the long term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

2	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	19%	20%	21%	16%	17%	3%	4%	170	187	191	145	158	30	34
Sofia	22%	24%	24%	15%	10%	2%	2%	9	10	10	6	4	1	1
Pernik	17%	23%	25%	16%	10%	4%	6%	18	24	26	17	11	4	6
Vidin	18%	13%	29%	12%	21%	2%	3%	16	12	26	11	19	2	3
Montana	16%	18%	18%	19%	24%	5%	0%	14	16	16	17	21	4	0
Vratsa	21%	9%	16%	23%	23%	0%	9%	12	5	9	13	13	0	5
Blagoevgrad	25%	26%	17%	14%	15%	2%	1%	45	46	31	25	27	4	2
Kyustendil	14%	11%	23%	20%	19%	8%	5%	9	7	15	13	12	5	3
Pazardjik	15%	26%	25%	13%	13%	0%	8%	9	16	15	8	8	0	5
Kardjali	29%	7%	18%	21%	19%	1%	4%	26	6	16	19	17	1	4
Haskovo	9%	32%	19%	11%	19%	6%	4%	12	45	27	16	26	9	5

Question 3:

Do campaigns such as "Choose your way" have an effect on the drivers’ behavior?
a) Yes
b) No

Answers (percentage / number):

3	a	b	a	b
Total	82%	18%	750	165
Sofia	83%	17%	34	7
Pernik	85%	15%	90	16
Vidin	73%	27%	65	24
Montana	83%	17%	73	15
Vrasta	89%	11%	51	6
Blagoevgrad	82%	18%	147	33
Kyustendil	72%	28%	46	18
Pazardjik	89%	11%	54	7
Kardjali	94%	6%	84	5
Haskovo	76%	24%	106	34

Partypeers: VAD – Belgium

Partypeers objectives are:

- Informing and sensitizing about the effects and risks of alcohol and illegal drugs use in recreational settings.
- Informing and sensitizing about the effects and risks of alcohol, illegal drugs use and tiredness on driving skills.
- Informing about the legal aspects of driving under influence of alcohol and illegal drugs.
- Drivers take a break (pit stop) on their way home.
Drive responsibly: Open Youth - Bulgaria

Objectives:

-    to reduce the road accidents, caused by young people;
-    to improve the driving habits of the young drivers;
-    to reach directly a large number of young people through positive peer-to-peer communication and attractive tools.
Heroes Campus Tour: Responsible Young Drivers – Belgium

The Heroes Campus Tour is an awareness campaign on drugs and road safety organized in universities in order to reach all students.
Road of illusions: Road Safety Institute „Panos Mylonas” – Greece

Objectives:

- To convince, mainly young people, to drive safely without being under the influence of alcohol
- To inform the participants about the results of hyper-consumption of alcohol when they are driving and not only
- To change the mentality of drink and driving