Road Safety Institute „Panos Mylonas” – Greece

Objectives:

- To convince, mainly young people, to drive safely without being under the influence of alcohol
- To inform the participants about the results of hyper-consumption of alcohol when they are driving and not only
- To change the mentality of drink and driving

This particular campaign is an awareness campaign for young people and aims not only to inform them to drive safely without the influence of drink but at the same time to participate in an illusion of experiencing influence of alcohol to their health and their lives.
This campaign will take place at a University and also in the central municipal center called Technopolis  (from now on be known as exhibition places), since it is for young people.
In the reception of the exhibition place there will be a stand with printed informative material regarding our subject: safe driving without alcohol.
Afterwards the young person will have the possibility to walk on a giant carpet which will be a virtual road with red cones as road obstacles. The volunteer will inform the visitor that this is the safe way to drive, without the influence of alcohol.
Then our volunteer will give the visitor/younger to wear a pair of special glasses called Alcovision goggles which is an awareness tool aiming at sensitizing younger on the effects of alcohol on the vision (balance, reflexes, etc), while the visitor is walking and the volunteer at the same time ask from him/her to imagine that he/she is driving.
It must be mentioned that once you wear the goggles, you are experiencing, how alcohol really affects your vision. Under the influence of alcohol, as your vision changes progressively, you are not aware of this modification.
This tool allows volunteers to dialogue with youngsters about the effects of alcohol on their driving skills (alteration of movement control).
At the end of the activity at the front desk the visitor/participants will have the opportunity to get some information for the basic First Aid by our trained volunteers, in order, for them, to be able to offer help in the case of a car accident.

For the campaign you need: a stand with leaflets and information material regarding safe driving without alcohol; a giant sticker which will be a virtual road with red cones as road obstacles; alcovision goggles.