Road of illusions |
Road Safety Institute „Panos Mylonas” – Greece
- To convince, mainly young people, to drive safely without being under the influence of alcohol This particular campaign is an awareness campaign for young people and aims not only to inform them to drive safely without the influence of drink but at the same time to participate in an illusion of experiencing influence of alcohol to their health and their lives.
For the campaign you need: a stand with leaflets and information material regarding safe driving without alcohol; a giant sticker which will be a virtual road with red cones as road obstacles; alcovision goggles. |
- Partypeers
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VAD – Belgium
Partypeers objectives are:
- Informing and sensitizing about the effects and risks of alcohol and illegal drugs use in recreational settings.
- Informing and sensitizing about the effects and risks of alcohol, illegal drugs use and tiredness on driving skills.
- Informing about the legal aspects of driving under influence of alcohol and illegal drugs.
- Drivers take a break (pit stop) on their way home. - Safe Valentine
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SPI Forschung gGmbH – Germany
Objectives:
- Informing about the incompability of alcohol and drugs while driving a vehicle
- General information about HIV/AIDS
- Informing about the dangers of unsafe sex
- Make free condoms available for everyone, who is interested in this action - Respect
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University of Nicosia - Cyprus
Objectives:
• The Respect campaign aims to raise awareness that respectful driving behaviour and respecting our alcohol intake confers several advantages:
o Drivers become less stressful as polite and respectful driving behaviour leads to a reduction in stress. Similarly, reducing one’s intakes of alcohol also reduces stress on our internal organs
o Respectful driving behaviour leads to a reduction in road rage as aggression on the road decreases. Regulating the amount of alcohol one drinks can also reduce aggressive and anti-social behaviour
• Ultimately, the main objective is to communicate that respectful behaviour saves lives and promotes health.
The Respect campaign aims to raise awareness that respectful behaviour can save lives. This is achieved across two domains:
- Respect towards other drivers through more polite and less aggressive driving behaviour
- Respect towards our bodies by limiting the intake of alcohol
The Respect campaign will take place in Nicosia backed by the Cyprus Government and promoted across the capital through television and newspaper announcements. Volunteers will be placed at busy crossroads around the capital and their task is to distribute a folder containing the following:
- Details outlining the Respect Campaign and why it is important
- Health and environmental benefits associated with respectful behaviour
- Questionnaire to be completed by the driver that measures:
• Current level of polite and respectful driving behaviour
• Current alcohol consumptionFor the campaign you need: t-shirts; posters; folder containing: details outlining the Respect Campaign & leaflet containing information on the benefits of respectful driving behaviour; leaflet containing information on the benefits of decreasing alcohol consumption; questionnaire to determine level of respectful behaviour in respondent and to highlight areas where improvements can be made.
- Drive responsibly
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Open Youth - Bulgaria
Objectives:
- to reduce the road accidents, caused by young people;
- to improve the driving habits of the young drivers;
- to reach directly a large number of young people through positive peer-to-peer communication and attractive tools.