The campaign

Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality

Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder

Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health

Help me!

This world needs you,
as I need your hand…
This world loves you,
as I love your soul.
Help me, when I’m alone,
when something worries me,
and I will give you something else,
I will teach you what I know!
Help me when I need you in trouble!
Help me, when it is scary,
and I will free you from another danger!
Here is my hand, let it protect you, so you will not worry.
I give it to you, my powers, my heart…
Lets help each other with whatever is possible…
Lets live holding our hands!

Savina Atansova

Fatal reflections

Fatal Reflections® is a computer-simulated situation of accident, resulting from alcohol abuse.
Young people tend to believe that tragedies due to alcohol and other drug impairment only happen to other people. Fatal Reflections® generates a personalized multimedia presentation in news story format featuring your students. Take digital pictures of participants and assign them roles in a motor vehicle crash or party scene. Fatal Reflections® creates a fast-paced, custom news story that describes an incident involving alcohol and places your students in the middle of the situation. Engage your audience in a meaningful discussion about the very real consequences of alcohol misuse and abuse. Influencing your audience to consider alternative choices to alcohol misuse and abuse begins with engaging them in meaningful discussion about personal responsibility and the consequences of choice.

The campaign

The campaign "Choose your way" was implemented by "Open Youth" in the period from 7 September to 6 October 2011 and in ten large cities: Sofia (09 September), Pernik (12 September), Vidin (15 September), Montana (18 September), Vratsa (21 September), Blagoevgrad (24 September), Kyustendil (27 September), Pazardjik (30 September), Kardjali (03 October) and Haskovo (06 October). During the campaign 110 volunteers were trained to carry it out for their local community. They helped our message to reach 1964 people through the alcogoggles and 696 through the driving simulator.

RESULTS

Results	Alcogoggles	Simulator	Questionnaire
Total	1 964	696	915
Sofia	91	42	41
Pernik	181	72	106
Vidin	157	99	89
Montana	165	80	88
Vratsa	263	85	57
Blagoevgrad	256	68	180
Kyustendil	102	58	64
Pazardjik	110	58	61
Kardjali	192	56	89
Haskovo	447	78	140

Question 1:

What would have the greatest effect in the short term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

1	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	32%	15%	14%	16%	17%	4%	2%	294	138	129	143	152	38	21
Sofia	27%	27%	7%	27%	10%	2%	0%	11	11	3	11	4	1	0
Pernik	32%	14%	19%	14%	14%	5%	2%	34	15	20	15	15	5	2
Vidin	19%	11%	8%	26%	29%	6%	1%	17	10	7	23	26	5	1
Montana	39%	19%	9%	8%	23%	1%	1%	34	17	8	7	20	1	1
Vratsa	47%	4%	7%	25%	11%	5%	2%	27	2	4	14	6	3	1
Blagoevgrad	49%	12%	13%	11%	13%	3%	1%	88	21	23	19	23	5	1
Kyustendil	25%	6%	14%	19%	22%	11%	3%	16	4	9	12	14	7	2
Pazardjik	23%	16%	33%	13%	7%	7%	2%	14	10	20	8	4	4	1
Kardjali	40%	10%	7%	22%	16%	2%	2%	36	9	6	20	14	2	2
Haskovo	12%	28%	21%	10%	19%	4%	7%	17	39	29	14	26	5	10

Question 2:

What would have the greatest effect in the long term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

2	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	19%	20%	21%	16%	17%	3%	4%	170	187	191	145	158	30	34
Sofia	22%	24%	24%	15%	10%	2%	2%	9	10	10	6	4	1	1
Pernik	17%	23%	25%	16%	10%	4%	6%	18	24	26	17	11	4	6
Vidin	18%	13%	29%	12%	21%	2%	3%	16	12	26	11	19	2	3
Montana	16%	18%	18%	19%	24%	5%	0%	14	16	16	17	21	4	0
Vratsa	21%	9%	16%	23%	23%	0%	9%	12	5	9	13	13	0	5
Blagoevgrad	25%	26%	17%	14%	15%	2%	1%	45	46	31	25	27	4	2
Kyustendil	14%	11%	23%	20%	19%	8%	5%	9	7	15	13	12	5	3
Pazardjik	15%	26%	25%	13%	13%	0%	8%	9	16	15	8	8	0	5
Kardjali	29%	7%	18%	21%	19%	1%	4%	26	6	16	19	17	1	4
Haskovo	9%	32%	19%	11%	19%	6%	4%	12	45	27	16	26	9	5

Question 3:

Do campaigns such as "Choose your way" have an effect on the drivers’ behavior?
a) Yes
b) No

Answers (percentage / number):

3	a	b	a	b
Total	82%	18%	750	165
Sofia	83%	17%	34	7
Pernik	85%	15%	90	16
Vidin	73%	27%	65	24
Montana	83%	17%	73	15
Vrasta	89%	11%	51	6
Blagoevgrad	82%	18%	147	33
Kyustendil	72%	28%	46	18
Pazardjik	89%	11%	54	7
Kardjali	94%	6%	84	5
Haskovo	76%	24%	106	34

Eight giant steps for health promotion: LASER EUROPE - France

The campaign is a multi dimensional approach of health care. The health is a global topic and its education and danger awareness take a lot of figures. The interest in this Tour is to coordinate many health topics and to educate young people in one plenty day.
The action aims to sensitize the youngsters on important topics of health, to tackle the problem of risky behaviors among 16-29 years, to reduce the prevalence of not suitable health conducts.
Safe Valentine: SPI Forschung gGmbH – Germany

Objectives:

- Informing about the incompability of alcohol and drugs while driving a vehicle
- General information about HIV/AIDS
- Informing about the dangers of unsafe sex
- Make free condoms available for everyone, who is interested in this action
Road of illusions: Road Safety Institute „Panos Mylonas” – Greece

Objectives:

- To convince, mainly young people, to drive safely without being under the influence of alcohol
- To inform the participants about the results of hyper-consumption of alcohol when they are driving and not only
- To change the mentality of drink and driving
Respect: University of Nicosia - Cyprus

Objectives:

•    The Respect campaign aims to raise awareness that respectful driving behaviour and respecting our alcohol intake confers several advantages:
o    Drivers become less stressful as polite and respectful driving behaviour leads to a reduction in stress. Similarly, reducing one’s intakes of alcohol also reduces stress on our internal organs
o    Respectful driving behaviour leads to a reduction in road rage as aggression on the road decreases. Regulating the amount of alcohol one drinks can also reduce aggressive and anti-social behaviour
•    Ultimately, the main objective is to communicate that respectful behaviour saves lives and promotes health.

The Respect campaign aims to raise awareness that respectful behaviour can save lives. This is achieved across two domains:
- Respect towards other drivers through more polite and less aggressive driving behaviour
- Respect towards our bodies by limiting the intake of alcohol
The Respect campaign will take place in Nicosia backed by the Cyprus Government and promoted across the capital through television and newspaper announcements. Volunteers will be placed at busy crossroads around the capital and their task is to distribute a folder containing the following:
- Details outlining the Respect Campaign and why it is important
- Health and environmental benefits associated with respectful behaviour
- Questionnaire to be completed by the driver that measures:
•   Current level of polite and respectful driving behaviour
•   Current alcohol consumption

For the campaign you need: t-shirts; posters; folder containing: details outlining the Respect Campaign & leaflet containing information on the benefits of respectful driving behaviour; leaflet containing information on the benefits of decreasing alcohol consumption; questionnaire to determine level of respectful behaviour in respondent and to highlight areas where improvements can be made.