The campaign

Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality

Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder

Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health

Help me!

This world needs you,
as I need your hand…
This world loves you,
as I love your soul.
Help me, when I’m alone,
when something worries me,
and I will give you something else,
I will teach you what I know!
Help me when I need you in trouble!
Help me, when it is scary,
and I will free you from another danger!
Here is my hand, let it protect you, so you will not worry.
I give it to you, my powers, my heart…
Lets help each other with whatever is possible…
Lets live holding our hands!

Savina Atansova

Alcogoggles

The alcogoggles that simulate vision with different concentration of alcohol in the blood (e.g. between 0.7 and 1 promile), allow the participant to experience vision under influence while actually being sober.
The alcogoggles are an internationally popular evidenced-based prevention tool used to educate people of all ages about the consequences of alcohol misuse and abuse. The goggles use special lens technology that allows the wearer to experience a realistic simulation of impairment. They simulate six distinct impairment levels and are available in a clear or shaded version to simulate either daytime or nighttime conditions. A popular activity to conduct with them is to perform Standard Field Sobriety Tests such as walking a straight line heal-to-toe or the one-legged stand. Due to the loss of balance and equilibrium produced by the goggles, the wearer will exhibit behaviors that are similar to that of someone under the influence of alcohol and other drugs.

The campaign

The campaign "Choose your way" was implemented by "Open Youth" in the period from 7 September to 6 October 2011 and in ten large cities: Sofia (09 September), Pernik (12 September), Vidin (15 September), Montana (18 September), Vratsa (21 September), Blagoevgrad (24 September), Kyustendil (27 September), Pazardjik (30 September), Kardjali (03 October) and Haskovo (06 October). During the campaign 110 volunteers were trained to carry it out for their local community. They helped our message to reach 1964 people through the alcogoggles and 696 through the driving simulator.

RESULTS

Results	Alcogoggles	Simulator	Questionnaire
Total	1 964	696	915
Sofia	91	42	41
Pernik	181	72	106
Vidin	157	99	89
Montana	165	80	88
Vratsa	263	85	57
Blagoevgrad	256	68	180
Kyustendil	102	58	64
Pazardjik	110	58	61
Kardjali	192	56	89
Haskovo	447	78	140

Question 1:

What would have the greatest effect in the short term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

1	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	32%	15%	14%	16%	17%	4%	2%	294	138	129	143	152	38	21
Sofia	27%	27%	7%	27%	10%	2%	0%	11	11	3	11	4	1	0
Pernik	32%	14%	19%	14%	14%	5%	2%	34	15	20	15	15	5	2
Vidin	19%	11%	8%	26%	29%	6%	1%	17	10	7	23	26	5	1
Montana	39%	19%	9%	8%	23%	1%	1%	34	17	8	7	20	1	1
Vratsa	47%	4%	7%	25%	11%	5%	2%	27	2	4	14	6	3	1
Blagoevgrad	49%	12%	13%	11%	13%	3%	1%	88	21	23	19	23	5	1
Kyustendil	25%	6%	14%	19%	22%	11%	3%	16	4	9	12	14	7	2
Pazardjik	23%	16%	33%	13%	7%	7%	2%	14	10	20	8	4	4	1
Kardjali	40%	10%	7%	22%	16%	2%	2%	36	9	6	20	14	2	2
Haskovo	12%	28%	21%	10%	19%	4%	7%	17	39	29	14	26	5	10

Question 2:

What would have the greatest effect in the long term direction of reducing fatalities on the roads?
а) increasing fines
b) prevention campaigns
c) a complete rewriting of the laws
d) reduction of corruption among police officers
e) road improvements
f) nothing can change
g) no opinion

Answers (percentage / number):

2	a	b	c	d	e	f	g	a	b	c	d	e	f	g
Total	19%	20%	21%	16%	17%	3%	4%	170	187	191	145	158	30	34
Sofia	22%	24%	24%	15%	10%	2%	2%	9	10	10	6	4	1	1
Pernik	17%	23%	25%	16%	10%	4%	6%	18	24	26	17	11	4	6
Vidin	18%	13%	29%	12%	21%	2%	3%	16	12	26	11	19	2	3
Montana	16%	18%	18%	19%	24%	5%	0%	14	16	16	17	21	4	0
Vratsa	21%	9%	16%	23%	23%	0%	9%	12	5	9	13	13	0	5
Blagoevgrad	25%	26%	17%	14%	15%	2%	1%	45	46	31	25	27	4	2
Kyustendil	14%	11%	23%	20%	19%	8%	5%	9	7	15	13	12	5	3
Pazardjik	15%	26%	25%	13%	13%	0%	8%	9	16	15	8	8	0	5
Kardjali	29%	7%	18%	21%	19%	1%	4%	26	6	16	19	17	1	4
Haskovo	9%	32%	19%	11%	19%	6%	4%	12	45	27	16	26	9	5

Question 3:

Do campaigns such as "Choose your way" have an effect on the drivers’ behavior?
a) Yes
b) No

Answers (percentage / number):

3	a	b	a	b
Total	82%	18%	750	165
Sofia	83%	17%	34	7
Pernik	85%	15%	90	16
Vidin	73%	27%	65	24
Montana	83%	17%	73	15
Vrasta	89%	11%	51	6
Blagoevgrad	82%	18%	147	33
Kyustendil	72%	28%	46	18
Pazardjik	89%	11%	54	7
Kardjali	94%	6%	84	5
Haskovo	76%	24%	106	34

Eight giant steps for health promotion: LASER EUROPE - France

The campaign is a multi dimensional approach of health care. The health is a global topic and its education and danger awareness take a lot of figures. The interest in this Tour is to coordinate many health topics and to educate young people in one plenty day.
The action aims to sensitize the youngsters on important topics of health, to tackle the problem of risky behaviors among 16-29 years, to reduce the prevalence of not suitable health conducts.
Road of illusions: Road Safety Institute „Panos Mylonas” – Greece

Objectives:

- To convince, mainly young people, to drive safely without being under the influence of alcohol
- To inform the participants about the results of hyper-consumption of alcohol when they are driving and not only
- To change the mentality of drink and driving
Alive: Responsible Young Drivers - Luxembourg

Objectives:

- Develop the sense of responsibility regarding risky behaviors
- Increase the awareness regarding the use of prevention tools
- Encourage indirect actors to sensitize their friends, lovers… to take up a responsible attitude on the road as in their relationship.
Drive responsibly: Open Youth - Bulgaria

Objectives:

-    to reduce the road accidents, caused by young people;
-    to improve the driving habits of the young drivers;
-    to reach directly a large number of young people through positive peer-to-peer communication and attractive tools.