"Choose your way" aims to inform the young people in Bulgaria, how they can improve their quality of life and the atmosphere in the local community by organizing preventive voluntary initiatives, aimed at reducing alcohol abuse, drug use, driving risks and risk of AIDS. Through the campaign is presented an example of such socially useful activity directed at reducing alcohol abuse and subsequent driving.

The initial attraction of attention will be done through:

• before the specific event by disseminating information in the media, internet and Facebook;
• during the specific event by distributing information cards, containing basic information about the event such as place and date.

Within this activity, participants can use free of charge:

• alco-simulator that will visualize personal results of simulated sober driving and of one under the influence of alcohol;
• alcogoggles that simulate human behavior under the influence of alcohol with different concentration of the alcohol in the blood (e.g. between 0.7 and 1 promiles, between 1.2 and 1.5 promiles, and between 1.7 and 2 promiles).

Within the campaign, for the first time in Bulgaria, citizens can see themselves how they will look after computer-simulated accident resulting from alcohol abuse, called "Fatal Reflections". The last generates customized multimedia presentation in the form of news involving a group of actors whose digital photos were taken and they were given roles in an accident with a vehicle. The simulation creates a "top" story, which describes the incident as a result of alcohol abuse and puts participants in the center of the situation. The result engages the audience in a discussion about the real consequences of alcohol abuse.

As a reward for their participation, the participants will receive a special notebook, developed in the project framework.

For the campaign you need: 1 simulator, website, 2000 information cards, 150 posters and 300 notebooks per event, 40 t-shirt for the volunteers and the team in the specific town, 3 pairs of alcogoggles, distract-a-match game, "Fatal reflections" simulation, tent and van for transportation.