Gramada

Date: 25 August 2011

Venue: in front of Gramada municipality  
Zolder, Belgium

Date: 03 September 2011

Venue: Circuit Zolder  
Sofia

Date: 09 September 2011

Venue: in front of Ministry of Health
Heroes Campus Tour

Responsible Young Drivers – Belgium

The Heroes Campus Tour is an awareness campaign on drugs and road safety organized in universities in order to reach all students.


This campaign consists in an outdoor and indoor visual campaign. A strong visual message will make students aware of the effects that drugs can engender. The campaign will be composed by a poster (enclosed but translated in French) with the message: “Your driving license, Your brain cells, Your life. All you can loose with a simple joint”. A fake joint (like on the poster) will be distributed to the students to create a “buzz”. Inside this joint, the students will discover a message of prevention about drugs.     
This visual campaign will be accompanied by an awareness stand with volunteers (previously trained) giving leaflets and answering to questions on drugs or road safety. The students will also have the opportunity to test the AlcoVision goggles showing them the effect of drugs on the vision.
This campaign can be moved from one university to another in order to create a rotation and allow the message to be conveyed further.

 

For the campaign you need: Stand with information, 2 AlcoVision goggles, 5 traffic cones, 1000 prevention leaflets, 500 posters, 200 fake joints.

 

 
Drive responsibly

Open Youth - Bulgaria

Objectives:

-    to reduce the road accidents, caused by young people;
-    to improve the driving habits of the young drivers;
-    to reach directly a large number of young people through positive peer-to-peer communication and attractive tools.

Heroes Campus Tour

Responsible Young Drivers – Belgium

The Heroes Campus Tour is an awareness campaign on drugs and road safety organized in universities in order to reach all students.

Just say it!

Responsible Young Drivers - The Netherlands

Making young people aware of the importance of talking/discussing with your partner/friends in risky situations, such as driving back home as passenger with an impaired driver, or having sex without condom and not daring to frankly talk about it with the concerned person, because afraid of consequences. The aim is not to change behavior, but to change attitudes regarding the intimacy between friends and partners.

Alive

Responsible Young Drivers - Luxembourg

Objectives:

- Develop the sense of responsibility regarding risky behaviors 
- Increase the awareness regarding the use of  prevention tools
- Encourage indirect actors to sensitize their friends, lovers… to take up a responsible attitude on the road as in their relationship.

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