University of Nicosia - Cyprus

Objectives:

•    The Respect campaign aims to raise awareness that respectful driving behaviour and respecting our alcohol intake confers several advantages:
o    Drivers become less stressful as polite and respectful driving behaviour leads to a reduction in stress. Similarly, reducing one’s intakes of alcohol also reduces stress on our internal organs
o    Respectful driving behaviour leads to a reduction in road rage as aggression on the road decreases. Regulating the amount of alcohol one drinks can also reduce aggressive and anti-social behaviour
•    Ultimately, the main objective is to communicate that respectful behaviour saves lives and promotes health.

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The Respect campaign aims to raise awareness that respectful behaviour can save lives. This is achieved across two domains:
- Respect towards other drivers through more polite and less aggressive driving behaviour
- Respect towards our bodies by limiting the intake of alcohol
The Respect campaign will take place in Nicosia backed by the Cyprus Government and promoted across the capital through television and newspaper announcements. Volunteers will be placed at busy crossroads around the capital and their task is to distribute a folder containing the following:
- Details outlining the Respect Campaign and why it is important
- Health and environmental benefits associated with respectful behaviour
- Questionnaire to be completed by the driver that measures:
•    Current level of polite and respectful driving behaviour
•    Current alcohol consumption

 

For the campaign you need: t-shirts; posters; folder containing: details outlining the Respect Campaign & leaflet containing information on the benefits of respectful driving behaviour; leaflet containing information on the benefits of decreasing alcohol consumption; questionnaire to determine level of respectful behaviour in respondent and to highlight areas where improvements can be made.

 

LASER EUROPE - France

The campaign is a multi dimensional approach of health care. The health is a global topic and its education and danger awareness take a lot of figures. The interest in this Tour is to coordinate many health topics and to educate young people in one plenty day.
The action aims to sensitize the youngsters on important topics of health, to tackle the problem of risky behaviors among 16-29 years, to reduce the prevalence of not suitable health conducts.